We’ve previously talked about the importance to fill all the important informations of your tournament. This topic is still underestimated, as we, as media and eSports fans, still struggle too often to get infos on major tournaments. This shouldn’t happen anymore.
So, let’s see today which information you should push and more importantly, when and where.
What?
Be sure you’ll have to answer these questions several times. Better have them displayed.
General
- Schedules
- Dates and location
- Streams, results
Participants
- Tournament format
- Rulebook (more about this topic here)
- Money prize split
- Participants list
Audience
- Entry fee
- Animations
These are the critical informations you need to deliver. The next points are “When ?” and “Where ?”
When?
Well, asap of course. Don’t wait the last moment to publish all your informations. Participants, audience, medias and partners need to organize themselves too. Just add information as soon as you have them confirmed.
This last part is important, as people won’t read some of your informations twice and later correcting a false information may be too late. Make sure you have them double-validated and tripple-locked before pushing them into the public.
Where?
The best way is to centralise all your information in one location, generally your official website. Social networks are not suited to display important informations, as they mostly function as a flow. A pinned tweet or link in bio won’t cut it.
Now that you made sure all the informations are available soon enough and accessible enough, you can spread them in famous sites and platform (do you know Toornament?) in case your primary base is down for some reason.