As part of its sponsorship operations, Team Vitality organized a League of Legends competition of more than 165 teams. Discover how the club maximized the tournament organization and the visibility of its sponsors thanks to Toornament.
For the release of Arcane Season 2, Team Vitality and Riot Games, with the support of Ben & Jerry’s and Magnum brands, have teamed up to organize an online tournament in France. Named Hextech Clash, the tournament was played on Bridge of Progress, the new ARAM map inspired by the release of the animated series Arcane.
The winning team was offered a trip to Paris to live a unique experience in the heart of the Stade de France, including a meeting with professional League of Legends players as well as an invitation to the event “Arcane, Le Dernier Bal”, a unique and immersive project in Paris to celebrate the release of the last act of the final season of Arcane.
More than 820 players from 165 teams took part in the competition on Toornament.com. The participants competed each other through three successive stages: a Swiss round of 165 teams, a double elimination bracket of 64 teams and then a single elimination bracket of 8 teams. The flexibility and diversity of formats offered by Toornament allowed Team Vitality to use and configure all the stages of their competition as they wished.
Custom fields at registration allowed organizers to collect information needed to manage the tournament, including players’ Riot IDs. Players’ check-in and score reporting options helped streamline match organization and ease the workload for admins.
With the Boost Tournament product, Team Vitality displayed its sponsors’ logos on the tournament page and dressed it with a beautiful personalized background image. Perfect for highlighting its partners and brand identity to participants and spectators. Finally, with the Boost Tournament product, Team Vitality was able to share the live streams and VODs of the operation on a dedicated section of the tournament.
The Boost Tournament product allows amateur and professional organizers to benefit from advanced options to manage their high-participation competitions while increasing their visibility and showcase their sponsors.